A Luxury Ride Inspired by a Luxury Wine? Antinori and Maserati Unveil Collaboration

The Italian luxury car firm and renowned winemaker have teamed up on an electric luxury convertible, inspired by the super Tuscan wine Tignanello

The Maserati GranCabrio Folgore Tignanello
Marchesi Antinori partnered with Maserati on an electric luxury vehicle, inspired by one of the world's most iconic vineyards. (Courtesy Antinori/Maserati)

Picture this: you’re driving through the Tuscan countryside in a slick, new sports car; the wind is whipping through your hair as world-famous Chianti Classico vineyards disappear in the rearview mirror. In perhaps one of the most Italian collabs ever, Maserati and Marchesi Antinori have teamed up to release one of the first 100 percent electric luxury convertibles, inspired by Antinori’s world famous super Tuscan Tignanello. And the wheels could be yours—the car will be auctioned off for charity at the Festival Napa Valley's Arts for All Gala on July 14.

The car was created exclusively for Marchesi Antinori, whose family history in wine goes back 600 years and 26 generations, making them one of the most iconic names in Italian wine, if not the world. The bespoke driving machine, the GranCabrio Folgore Tignanello, was inspired by the vineyards of Antinori’s Tenuta Tignanello, an estate located in the heart of Chianti Classico.

 The Maserati GranCabrio Folgore Tignanello.
The car is inspired by one of Italy's iconic wines, the super Tuscan that demonstrated Sangiovese could make world-class grapes. (Courtesy Antinori/Maserati)

Tignanello spans over 788 acres of limestone, schist and marine marlstone soils. About 121 acres are planted with vines. That soil inspired the car’s custom body color, “Terra di Tignanello”, a coppery chestnut color.

Tenuta Tignanello, which is celebrating its 50th anniversary, has consistently received classic scores for decades. It was a game changer for Tuscany and Sangiovese, an innovative blend of the Italian grape with Cabernet Sauvignon.

 The Maserati GranCabrio Folgore Tignanello.
The interior includes vegan leather seats fashioned from recycled grape must from the Tignanello vineyard. (Courtesy Antinori/Maserati)

Maserati is another Italian classic. Founded by the Maserati brothers in Bologna in 1914, it has a long history in luxury automobiles. The new collaboration includes Vegea "vegan leather" seats, made from recycled grape materials from the vineyard itself. The signature Tignanello label and the “Tignanello sun”, which has been featured on the bottle since its 1971 vintage, also make appearances on headrest embroidery and wood paneling.

Ultimately, this luxury sports car meets Tignanello tribute is made for a true Antinori superfan: someone who eats, sleeps, breathes, and now drives Tignanello. But when it comes down to bidding for this ride at auction, it begs the question: Which would you rather have? The new GranCabrio Folgore Tignanello or a couple hundred cases of the juice it's inspired by?

 Antinori's Tignanello vineyard in Chianti Classico.
The car's color was inspired by the prized soils of the Tignanello vineyard in Chianti Classico. (Courtesy Antinori/Maserati)
Unfiltered Charity Events Auctions Sangiovese Tuscany Italy

You Might Also Like

170-Year-Old Shipwrecked Champagne Hoard Discovered Near Sweden

170-Year-Old Shipwrecked Champagne Hoard Discovered Near Sweden

A team of divers found the sparkling wine and more in a sunken 19th-century sailing vessel …

Jul 30, 2024
Katie Ledecky Chases Wine Country's Olympic Legend

Katie Ledecky Chases Wine Country's Olympic Legend

Natalie Coughlin Hall, Gaderian Wines co-owner and the most decorated American female …

Jul 29, 2024
Fizz Flick FanFic: ‘Widow Clicquot’

Fizz Flick FanFic: ‘Widow Clicquot’

The Madame Clicquot biopic introduces some delicious fantasy to the legend of the trailblaz…

Jul 19, 2024
Wine with a Show—A New Wine Musical

Wine with a Show—A New Wine Musical

The Off-Broadway “Winesday: The Wine Tasting Musical” offers wine tasting paired with …

Jul 19, 2024
60 Million–Year-Old Grape Fossil Is Oldest in Western Hemisphere

60 Million–Year-Old Grape Fossil Is Oldest in Western Hemisphere

In pip paleontology news, rare seed evidence might show that grapevines owe their success …

Jul 2, 2024
‘The Bear’ Goes Upscale with Chefs Daniel Boulud and Thomas Keller. So Where’s the Wine?!

‘The Bear’ Goes Upscale with Chefs Daniel Boulud and Thomas Keller. So Where’s the Wine?!

Season 3 of FX's hit series includes scenes from stages with the Grand Award–winning …

Jun 28, 2024