Aperitivo Renaissance

The popularity and diversity of delicious Italian red bitters reaches new heights

Bottles of bitters displayed with fruit and spices that represent the drink's flavor profiles
Fueled by the spritz, Italian red bitters continue to grow in popularity, with la dolce vita spreading across the United States. (James Ransom)

Italian aperitivi, better known to the American market as bitters, have long been a go-to mixer for low-ABV cocktails. But with the explosion of the Aperol spritz in the United States, after it had long been a summer favorite across Europe, more and more consumers are turning to bitters for new and creative cocktails and mixed drinks, thanks to its uniquely refreshing and fruity flavor profile. There is more than meets the eye—and palate—with this unique beverage. Get all our top recommended bottles and cocktail recipes in time for summer now!

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