Why Did the Cava Cross The Road? Because Protesting French Winegrowers Threw It

A protest at the Spanish border turned ugly as struggling French grapegrowers attacked trucks carrying Spanish wine

French highway littered with broken boxes of Cava
France's A9 highway was littered with hundreds of broken bottles of Cava after protesting French winemakers ransacked a truck from Spain. (Lionel Bonaventure/AFP via Getty Images)

It was a Spanish wine lover’s nightmare. For three hours on Oct. 19, an angry mob of winegrowers from the southwest of France blocked the A9 highway near the town of Le Boulou just across the border from Spain. They lit tires ablaze to stop traffic so it could be searched. They were hunting for trucks carrying Spanish wine.

Two tanker trunks carrying red wine were emptied, their liquid cargo spurting onto the asphalt. Then a tractor trailer carrying pallets of Freixenet Cava was opened up, and the contents smashed and thrown onto the ground, bubbles fizzing out as the liquid streamed into a ditch on the side of the road. Another truck transporting tomatoes was emptied, the cargo splattered onto the road.

 Protesters watch Spanish red wine streaming out of a truck.
The protesters cheered as a tanker truck carrying Spanish red wine was emptied. (Lionel Bonaventure/AFP via Getty Images)

The protesters were railing against Spanish wine, arguing that while they are dealing with difficult economic conditions, France imported more than 650 million cases of Spanish wine in 2022. (It’s not clear why the tomatoes met such violent scorn.)

Local authorities counted 380 participants in the riot. Frederic Rouanet, president of the Aude winegrowers syndicate, described the situation as an “explosive cocktail” triggered by a poor harvest due to weather, increased costs due to inflation and wine prices that don’t reflect those factors.

 A man swings a hammer at cases of Cava.
When the truck of Cava was found, one man took a hammer to the cases. (Lionel Bonaventure/AFP via Getty Images)

But in some ways the French vignerons are shaking their fists at modern trends: French wine consumption is declining, and sales of value-priced wines like the ones produced by these growers are declining fastest. Spanish producers are offering lower prices.

David Drilles, president of the winegrowers syndicate in the Pyrenees Orientales, said the revolt came on the heels of four years of adverse weather. “We have no money, no visibility—we can’t take it any longer. We are waiting for support.”

 Protesters throw cases of Cava from a truck.
Soon the men were emptying the truck, throwing the cases to the ground, where the bottles smashed and lost their fizz. (Lionel Bonaventure/AFP via Getty Images)

The Spanish confederation of merchandise transporters (CETM) called for legal action and denounced the “completely unjustified attacks, which endanger the safety of professional drivers and lead to significant losses for the sector.”

Once the crowd had flooded the highway with cava and tomatoes, they effectively blocked traffic by driving at a snail’s pace in the direction of Aude until late afternoon. Their wrath still unabated, they proceeded to the government tax offices in Narbonne and lit a bonfire of tires and wood pallets outside.

This hasn’t been the only recent incident. Earlier this month, arsonists attacked a bottling company and négociant in Aude, in apparent revenge for the companies having used imported foreign wine. While Rouanet said he didn’t support that kind of attack, he warned it could become a daily occurrence, “considering the current situation.”

 Boxes of smashed tomatoes are burned.
A truck full of tomatoes was also emptied, the fruit smashed and the boxes set ablaze. (Lionel Bonaventure/AFP via Getty Images)
Unfiltered Crime Economy Legal and Legislative Issues Sparkling Wines France Spain

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